David King is the founder and director of Pure Purchasing Consultants Ltd, a company dedicated to helping businesses optimize their procurement processes and reduce costs. David launched Pure in 2013, bringing with him extensive experience in procurement and cost savings. Prior to founding his own company, he had a successful career in hotel management and senior FMCG sales roles.

David’s expertise spans a wide range of procurement strategies, from contract management to supplier negotiations. His hands-on approach and commitment to transparency have earned him a reputation as a trusted advisor in the field. Under his leadership, Pure Purchasing Consultants Ltd has successfully assisted numerous organizations in navigating the complexities of procurement, ensuring they achieve the best possible outcomes.

David holds a strong belief in the power of strategic purchasing to drive business growth and sustainability. He is passionate about helping businesses take control of their expenditure, allowing them to focus on their core operations. 

As a key member of the HQ Building the Business initiative with Club Mirror, David plays a pivotal role in developing and executing strategies to expand the company’s market presence. His insights into procurement and supply chain management are instrumental in identifying new business opportunities and driving growth of the company across the sports & social club market.

David serves as a Director at Praxis Operations Limited1. In this role, he contributes his extensive sales expertise for the specialist banking and digital fundraising technologies developed.

Outside of his professional life, David has been instrumental with the team at  WACCL, The Wakefield Children’s Charity raising over £350k in the last 10 years.