Attract high-spending guests with ‘a sense of place, adventure and mystique’

Luxury tourism in Scotland is expected to break all records in 2025 – and hospitality businesses should prepare to make the most of the trend. Speaking at Buell Hospitality’s recent Business Exchange networking event aboard Leith’s Fingal, Paul Charles – Richard Branson’s ex-communications director who now owns global PR operation The PC Agency – highlighted the ‘ever-growing interest’ in premium travel.