The Challenge: Breathing New Life into a 5-Star Hotel’s Digital Presence

Links House, an esteemed 5-star hotel nestled in the scenic north of Scotland, sought a transformative digital makeover. The management team at Links House recognised the importance of an online presence that could capture the hotel’s luxurious, real-life experience while driving revenue growth. Their existing digital assets were outdated, leading to missed opportunities and potential revenue loss. They needed a partner who could revitalise their brand and website, ensuring an engaging user experience that mirrored the grandeur of the hotel.

The Solution: Comprehensive Digital Strategy by Huckleberry

Huckleberry stepped in to address these challenges with a holistic digital strategy. Our approach was multifaceted, focusing on creating a cohesive and compelling online presence for Links House. Here’s how we achieved this.

1. Brand Identity Overhaul

Our first step was to refresh Links House’s brand identity. We worked closely with the client and designer to develop a brand that reflects the elegance and sophistication of the hotel. The new brand identity included a modernised logo, refined colour palettes, and updated typography that all together projected a cohesive and luxurious image.

2. Development of a New Website

Next, we designed and developed a stunning new website. The website was crafted to be visually appealing, user-friendly, and reflective of the high standards of Links House. Key features included:

• Responsive Design: Ensured optimal performance across devices.

• Visual Storytelling: High-quality images and videos that capture the essence of the hotel experience.

• User Experience (UX): Streamlined navigation and intuitive booking systems to enhance user engagement and satisfaction.

3. Robust Digital Marketing Campaigns

To drive traffic and increase revenue, we implemented a comprehensive digital marketing strategy which included:

• Online Advertising: Targeted ad campaigns to attract potential visitors.

• Search Engine Optimisation (SEO): Enhanced website visibility on search engines through strategic keyword utilisation and content optimisation.

• Email Marketing: Curated email campaigns to keep guests informed and engaged.

• Social Media: Leveraged social media platforms to increase organic reach and engagement through captivating content.

The Results: Impressive Growth in Traffic and Revenue

The impact of Huckleberry’s digital transformation for Links House was significant. Comparing the period from January 1 to June 30, 2024, with the same period in 2023, Links House experienced remarkable growth:

• 19% Increase in Revenue from Organic Traffic: Our SEO efforts paid off, driving more visitors to the website and converting them into customers.

• 30% Increase in Revenue from Paid Search Traffic: The targeted online advertising campaigns effectively attracted high-value customers.

• 105% Increase in Traffic from Organic Social Media: Our engaging social media content resonated with audiences, significantly boosting organic traffic.

Conclusion: Huckleberry’s Expertise in Digital Transformation

Huckleberry’s comprehensive approach to digital transformation has positioned Links House as a leading luxury hotel in the digital realm. Through a revitalised brand identity, a captivating new website, and strategic digital marketing efforts, we have not only enhanced the online presence of Links House but also significantly contributed to its revenue growth.

What the client said:

“Working with the Huckleberry team has transformed our business. Their hospitality expertise sets them apart and I wouldn’t hesitate to recommend them to any hotelier serious about their digital marketing.”